I find it odd that if I were to go into Waterstone’s, I would have to pay £12.99 for a copy of The Corner
Whereas if I go online to their website I can pay £7.79, and get it delivered for free to the exact same store (or my home address).
But then I have to wait for them to deliver a copy to the store. The same store which I was in earlier, and and where they had half a dozen copies in stock.
PC World have a slightly different take on the process. You essentially pay the web price online, then collect the item from the store an hour later – just enough time for them to forget to pick it off the shelves, so you have to get it yourself, saving a fair whack of change in the process.
So why can’t Waterstone’s do the same thing? Surely it would save on costs getting extra copies of already-in-stock books delivered, and make the customer (me! hi!) happier.
Just a thought.
espresso coco 