Have you ever noticed on food packaging that you often get a little ‘serving suggestion’ next to a picture of the food?
Have you ever noticed how stupid some of them are?
Case in point. Asda’s Golden Vegetable Soup in a Mug. It has croutons. I like croutons.
Ahem. I digress.
Serving suggestion: put it in a mug.
Genius. I had planned on putting it on a succession of tiny spoons and eating the soup off them, one by one.
Another example – Velvet Crunch Thai Sweet Chilli flavour…crisps?
Hey, now there’s a great name for a band…
Last, but by no means least, Belvita Breakfast Yogurt Crunch biscuits.
Oh, look. A little asterisk. I love little asterisks. A biscuit with footnotes. Awesome.
The asterisk in question takes me to this:
Or, as I like to call it, breakfast. Damn. And here was me planning to eat them as a mid-morning snack.
I’d been given these Belvita Breakfast Crunch at the train station on Monday morning. You get all sorts of freebies handed out on occasion, and the packaging on these really caught my eye.
“NEW FORMAT” it screamed, in large, friendly letters. Err, what? It’s a biscuit. With a creamy live yogurt filling.
Remarkably like a large, oval custard cream biscuit. Not *that* new then, surely?
Below that there was a little “Designed for breakfast”, atop a weird stylised graph, the meaning of which I’m still not entirely clear about. The text is so small that I initially thought it said “Descend on breakfast”, which was odd, but not that much stranger than a biscuit designed for breakfast! If anyone can decipher the graph, let me know.
So, dear reader, have you seen any silly serving suggestions?
It seems that I am not alone! Nate Lanxon writes more on the subject