I had a revelation the other night. I realised that I’d figured out THE ULTIMATE SECRET to having a successful blog.
No, I really have.
It’s got nothing to do with building massive follower lists, optimising your content for SEO and keyword stuffing your opening paragraphs.
No, it’s much, much easier than that.
It’s not about taking photos of sunsets. Though I must confess I’m rather chuffed with how well this one turned out.
or cute meerkats. LOOKIT THE CUTE MEERKATS!
Are you ready?
It all boils down to this: No-one cares about your blog.
That’s it. That’s the secret.
No-one cares about your carefully-crafted, keyword-stuffed headline. No-one cares about the amazing photos or the words which you’ve agonised over and which took so long to pull together.
People see the new post appear in their RSS readers, or on an email and they skim it. You’re one of a million different things trying to get attention.
The real secret to a successful blog is not to care. I don’t care that people don’t read the posts. I don’t care that they don’t look at the photos and click on ‘like’, or retweet my lovingly-composed and carefully-researched essay on this or that.
I do this for me.
I write the words to get them out of my head and to save them for later. I take the photos so I can remember that amazing sunset or that cute meerkat.
And in the months and years to come, I can look back and see what I was interested in on that day, at that time. What little sliver of life caught my eye. What thoughts were running through my head then, and there.
Now, if you happen to read it, enjoy it, learn something new or get something out of it, I’m utterly thrilled and delighted. If you choose to spend some of your precious time and mental bandwidth hanging out here to see what I’ve been up to, I’m honoured and privileged to have you here.
If you like photos of sunsets, you’re totally in the right place.
I’m writing this for me.
But I’m glad you’re here.